Spotify is happy to honour this city that has entrenched itself as a worldwide powerhouse and the young tastemakers who are defining the plan, as Lagos is fast becoming a global tastemaker metropolis, with creatives shaping trends in pop culture and music.
Spotify brought together celebrities, media, influencers, and fans on Thursday, August 25, 2022, to celebrate Lagos’ role as a metropolis of culture-shifters, inventors, and tastemakers with a full-day interactive event titled #SpotifyFunhouse.
Guests enjoyed thrilling performances and thought-provoking fireside discussions at the event, which was hosted at the Landmark Center on Victoria Island. Key content producers addressed Nigerian Gen Z listening habits and how they use music to vibe check with Spotify.
Nonetheless, Lagos is quickly becoming a worldwide tastemaker metropolis, thanks to a new breed of musicians propelled by online streaming. The world has tasted Nigeria, thanks in considerable measure to music. Furthermore, African creators are fostering cultural globalization via their work, and we are thrilled to be a part of this success story. Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa.
We are honoured to be associated with the Nigerian Gen Z community. We stay committed to amplifying Nigerian talent by offering a platform for local artists and innovators in the audio domain to display their work. Okumu added, during the Spotify celebration.
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Guests had the opportunity to test out Spotify’s Blend function, which allows users to access unique collaborative playlists that blend their music interests with those of their friends and family, and discover where their tastes intersect. Guests were allowed to build their Blends in a special Blend booth to see how Spotify utilizes music to connect people.
Guests could even create their own Bombay Sapphire drinks at the Blend Bar. ‘Bombay Sapphire believes in promoting self-expression,’ said Lerato Makume, the cooperation’s consumer marketing manager for Bombay Sapphire. The cooperation with the Blend Bar allowed Nigerian creatives and tastemakers to exhibit their ideas in a glass by creating their drinks as they make their music.
The RADAR booth featured six RADAR Africa artists who recently joined the Spotify RADAR program: BNXN (formerly known as Buju), Victory, Ayra Starr, Black Sheriff, Brooklyn Boys, and DBN Gogo, while the Afrobeats booth allowed guests to become acquainted with the various Afrobeats-centric playlists available on Spotify, some of which were displayed in the booth.
During the morning session, influencers and their followers talked with the Spotify team to learn more about Nigeria’s Gen Z listening habits. The session featured an examination of how music consumed by Gen Zs frequently reflects their moods and fits into their daily lives.
Victony, a RADAR Africa singer from Nigeria, had attendees singing along to his hit song Holy Father and other jams, making the night memorable. Later in the evening, another Spotify RADAR Africa musician, BNXN, wowed the audience with some of his great tracks, including ‘Finesse.’
New and emerging Preyé, a Nigerian Afropop artist, also performed, previewing her next album, which will be released in September. Debit, an all-female dance team, performed for both morning and evening guests, leaving them wanting more.
Nigeria is a trend-setting country, with Lagos as the epicentre of its impact. With the calibre of talent at the #SpotifyFunhouse events, we can confidently assert that Lagos’ standing as a city of influence is here to stay.
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