Update on Sabinus (Chukwuemeka Ejekwu) vs Peak Milk

Chukwuemeka Ejekwu

Sabinus and Peak milk have failed to agree over Peak’s use of “Something Hooge”, which is synonymous with Chukwuemeka Ejekwu, widely known as Sabinus, the skit maker. Today, the Federal High Court in Abuja has summoned Friesland Foods Wamco Nigeria Plc, manufacturers of Peak Milk, following a suit filed by Sabinus, a famous skit maker, against the firm.

Update on Sabinus (Chukwuemeka Ejekwu) vs Peak Milk

Chukwuemeka Ejekwu, also known as Sabinus, sued Friesland Foods Wamco Nigeria Plc in May 2022 because the company used his phrase “something hooge” in an ad that was posted on the company’s social media page. Sabinus’s case came about because Friesland Foods Wamco Nigeria Plc used “something hooge”.


Inside the notification filed through Stanley Alieke, his lawyer, Mr Chukwuemeka Ejekwu, demanded N1 billion in compensation and damages. He threatened to sue the brand if it failed to comply within two weeks from the receipt of the legal notice.

The comedian, Chukwuemeka Ejekwu, would later continue with the suit, citing the failure of the beverage company to address the issues raised by him. In the subpoena addressed to the company on Thursday, the court ordered the company to respond to the skit maker’s suit within 30 days.

The court added that the plaintiff might proceed with the case and get a judgment in the company’s absence if it defaults. It says, “You are hereby ordered to make an appearance in action at the suit of the above plaintiff within thirty days of the day this writ was served on you, including the day of service.” According to the letter, if you don’t do this, Plaintiff may move forward and a decision may be made without your presence.

In the suit, Mr Chukwuemeka Ejekwu asked the court to declare the unwarranted use of his slogan by Peak Milk unlawful. He alleged that the advert was used by the firm to “deceive the public into assuming that the plaintiff is associated with the product or endorses the product.”

Mr. Chuwuemeka Ejekwu (Sabinus) said that Peak Milk used the plaintiff’s slogan and intellectual property without his consent, endorsement, or permission. He also said that Peak Milk “has been unfairly enriched by the firm’s failure or refusal to compensate the skit maker for use of his phrase and intellectual property.”

In addition, he asked the court to direct the firm to pay the sum of N5 million for legal fees. He prayed the court to add the five million in addition to N1 billion to be paid as compensation and damages.

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