Japan Wants Its Young People to Drink Alcohol More

There is a new intriguing trend in Asia; Japan wants its young people to drink alcohol more than they currently are consuming.

Why Japan Wants Its Young People to Drink Alcohol More

Japan wants its young people to drink alcohol because it has now been discovered that the present generation of youth consumes less alcohol than their parents, especially since the Covid-19 pandemic.

Japan wants its young people to drink alcohol: How They tend to achieve this

“Sake Viva!” the campaign’s website for the drive for alcohol consumption opined that the alcohol market in Japan is declining due to significant factors: the older demographic of the country’s population and drinking habits altered by the COVID-19 pandemic are also listed as a cause for the decline in alcohol sales.

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The Campaign team in a release remarked that the “Domestic alcoholic beverage market is dwindling due to demographic changes such as ageing population and a deep in birthrate, and lifestyle changes due to the impact of COVID-19,” the release continues with, “In this work, by asking young, vibrant people to propose their own business plans, we’ll appeal to the young people for the evolution and promotion of Japanese alcoholic beverages, and at the same time, we will build up the industry by announcing excellent plans.”

Tax Firm For Japan Wants Its Young People to Drink Alcohol More

The drastic reduction in the consumption of alcohol in Japan has reduced the revenue from alcoholic beverages. The national tax agency of Japan wants its young people to drink alcohol more and has now tried to intervene by birthing a national competition to generate more revenue.

Also, In a release, the National Tax Agency website said, “The domestic alcoholic beverage business is contracting as a result of lifestyle changes brought on by COVID-19 and demographic factors including the ageing population and decreased birthrate. New information from the tax agency shows that people drink less in 2020 than in 1995, with an abrupt drop from an annual average of 100 litres (22 gallons) to 75 litres (16 gallons) per adult.